To showcase the first 100% recycled bottle, we create the firts 100% recycled radio commercial. We listened over 80 radio commercials made for bonafont over the last years and selected the words needed for our advertisement, without newly recording a single voice.
Advertising Agency: Y&R, Mexico
Creative Directors: Rafael Barthaburu, Esteban Sacco, Carlos Cantu
Copywriters: Carlos Cantu, Adani Vazquez, Carlos Carbajal
Production House: Prado Sur
Sound Design: Rocio Garcia
Aired: March 2011
很original的概念, 利用剪接過往聲音而堆砌而成的radio commercial, 正好傳達想表達的message - recycle。
利用不同既media時也可以不同方法去creative一番。
即使是現在或許少了人用的radio, 也可以配合不同新意念!
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